CORONAVIRUS LOCAL ACTIONS

LATIN AMERICA – As part of the “For the Human Race” campaign celebrating the unsung heroes of the frontline fight against COVID-19, limited-edition Coca‑Cola packaging features messages of gratitude to these local champions.

KENYA – Sourced and distributed personal protective equipment (PPE) and other critical medical supplies for frontline workers, via a $4 million grant from The Coca‑Cola Foundation, in partnership with the International Federation of the Red Cross and Red Crescent Societies (IFRC) and Amref Health.

PHILIPPINES – Supporting the safety and total well-being of nearly 10,000 employees through the “Life at Coke” mental health platform. Elements include online mindfulness resources, helplines, support groups, webinars and fitness sessions, as well professional development programming.

INDIA – Partnered with United Way Mumbai to support healthcare initiatives in 48 critically affected public hospitals across eight states, providing PPE, hygiene kits, ICU beds and non-contact thermometers. A donation drive in Karnataka in partnership with Samarthanam Trust benefited 15,000 public servants, including medical professionals, sanitation workers, police, and community health workers.

CHILE – Partnering with Circulael Plástico and the Chilean Plastics Pact to launch the "Collecting Life, Recycling in a Pandemic” initiative to promote safe recycling during quarantine; drive awareness about the work of recyclers as key members of the circular plastics economy; and encourage use of technological tools to help waste pickers be more competitive. Around 60,000 people – 60% of whom are women – are dedicated to recycling in Chile.

MEXICO – With support from Arca Continental, Industria Mexicana de Coca‑Cola benefited more than 350,000 families in Nuevo Leon, delivering nearly 1 million liters of beverages, 45,000 medical supplies, 20,000 food baskets and 27,000 sanitation kits to communities, and 13,000 safety screens to local store owners.

BRAZIL – Joined the Todosà Mesa (Everyone at the Table) movement, providing 100,000 discount beverage coupons to iFooddelivery app subscribers to encourage delivery orders from local restaurants.

URUGUAY – The Coca‑Cola Foundation Uruguay partnered with Endeavor Uruguay, the Kolping Institute and the Center for the Promotion of Human Dignity to launch #EJencasa, an online database of more than 800 women-owned enterprises. The guide, part of the Emprendemos Juntas program committed to supporting the economic development of women, also enables entrepreneurs to find suppliers and partners.

JAPAN – Installing antiviral/antibacterial film on 30,000 vending machines in high-traffic public areas like train stations and hospitals. The coating is applied to product selection buttons and dispensing slots on the machines, many of which can accommodate multiple prepaid cashless card formats. CokeOn mobile app users can make touch-free purchases.

CANADA – Partnering with Sheridan College’s Centre for Advanced Manufacturing and Design Technologies (CAMDT) to produce and distribute protective countertop shields made of PET plastic for cashiers at convenience stores and restaurants. Coca‑Cola Ltd. is investing $75,000 for materials and leading the project, and Coke Canada Bottling is identifying stores and handling delivery.

AUSTRIA – Mineral water brand Römerquelle is giving the hard-hit tourism sector a boost as lockdowns lift by partnering with KRONE media group and the Austrian Hotel Association to launch a “domestic staycation” sweepstakes offering the chance to win one of 100 two-night hotel stays across the country’s nine states.

KENYA – Providing $600,000+ to support government efforts and community organizations including Shining Hope for Communities (SHOFCO), Kenya Red Cross and Amref Health Africa to meet critical needs for water, soap, hand sanitizer, personal protective equipment (PPE) and handwashing stations, plus emergency food supplies and community outreach programs.

HUNGARY – Donating all owned and paid media, plus agency resources, since early April to support the Hungarian Red Cross’ education campaign. All social media platforms are exclusively sharing important information about blood donation, elderly care, mental health and more, and profiling front-line heroes.

COLOMBIA – Amplifying and accelerating the “Solidarity Menu” program created by restaurant partner Sierra Nevada, which lets Colombians use a mobile app to order meals (with Coca‑Cola beverages) to be delivered to vulnerable residents and Venezuelan migrants in Bogotá’s poorest neighborhoods. More than 50 customers have since joined the effort, delivering 15,000+ meals, to date.

USA – Southeastern Container (SEC), a PET bottle manufacturing coop managed by Coca‑Cola bottlers, is producing plastic tubes for use in COVID-19 testing kits. SEC is utilizing existing soda bottle preforms to produce more than 7 million tubes each week in accordance with the U.S. Department of Health and Human Services and Oak Ridge National Lab.

HAITI – Donated more than 150,000 beverages (water and coffee) and 345 gallons of hand sanitizer produced in Brasserie de la Couronne for patients and medical staff in 11 hospitals, as well as several nursing homes. Also installed 100 public hand-washing stations in communities throughout Port au Prince.

URUGUAY AND PARAGUAY – Provided, through the UNDP and USAID, protective gear and medical supplies for hospitals and clinics, and raised funds to purchase 15 ambulances with equipment for intensive treatment centers. Also donated more than 1,300 beverages for personnel and patients.

AUSTRIA – Supporting the reopening of hotels, restaurants and cafes post-lockdown by offering free Cokes to Austrians venturing back out. Consumers can simply order a Coke, and upload a photo of their bill to the marktguru app/platform and be reimbursed for their purchase. The cashback campaign will soon launch in other European countries.

MEXICO – Launched commemorative packaging to thank a cross section of Mexico’s everyday heroes supporting society at-large during the pandemic – from public servants and law enforcement, to shopkeepers and journalists. The limited-edition cans include QR codes inviting consumers to join the applause and donate.

MEXICO – Donating 24 tons of plastic (1 million bottles) together with PetStar, the world’s largest PET recycling plant, to produce 25,000 protective face masks for doctors, nurses and local grocers.

FRANCE – Helping Booster, a civic service initiative created by nonprofit Association Unis-Cité, to provide school dropouts and isolated seniors with sanitation kits and educational programming.

SERBIA – Supporting 200,000 vulnerable groups through a $200,000 grant to the Red Cross, along with 150,000 donated beverages for healthcare workers. Coca‑Cola delivery vehicles also distributed Red Cross aid packages.

IRELAND – Donating, via Coca‑Cola HBC Ireland and Northern Ireland and The Coca‑Cola Foundation, the equivalent of 100,000 meals to FoodCloud. The social enterprise committed to tackling food waste distributed the meals via its network of 500+ charities and community groups.

USA – Teaming up with the Uber Eats meal delivery service to benefit the nation’s largest domestic hunger-relief organization. For every meal purchased via Uber Eats from a participating restaurant through June 28, the partners will donate one meal to people in need, with the goal of donating up to 5 million meals to Feeding America.

UZBEKISTAN – Producing and installing more than 1,500 protective plastic shields for checkout workers in small grocery stores, and donating billboards to the Sanitary-Epidemiological Welfare Agency and promotional banners to share safety information.

SWAZILAND – Redirecting advertising spend across all brands to share health and safety messages on product labels and in-store signage, as well as on TV, radio and social media. Additional support provided to the government to print messages for rural communities.

SOUTH AFRICA – Donating $1.2 million to the Solidarity Fund and Gift of the Givers to provide humanitarian relief, medical equipment, sanitation supplies and water to medical workers and vulnerable communities.

USA – Inviting Americans to share which restaurants they love and miss the most using the #WeLoveThisPlace hashtag and tagging @cocacola. Campaign messaging is integrated into NASCAR racing coverage.

NIGERIA – Celebrating the 134th birthday of Coca‑Cola by providing more than 161 vulnerable families in Lagos with a week’s supply of food through the CokeCARES Associate Volunteer Program in partnership with the Whitefield Foundation.

USA - Local teams are finding ways to re-deploy resources to help meet the needs of first responders, healthcare workers, community organizations and more. Including donating products, supporting foodservice partners, leverage distribution supplies, donating supplies for medical services and using marketing assets for good.

BELGIUM – Using the Europe, Middle East and Africa (EMEA) Research and Development pilot plant to produce 3,000 bottles of WHO-approved liquid hand sanitizer for Coca‑Cola European Partners employees in Belgium and Germany, as well as the healthcare sector in Belgium. Rotating shifts of R&D volunteers are producing 300 bottles per day.

AUSTRALIA – Partnering with Optus Stadium in Perth to remove, repack and donate $70,000 in unused food and beverages to OzHarvest, Australia’s leading food rescue charity collecting quality excess food from commercial outlets.

NEW ZEALAND – Donating funds to long-term charity partner Youthline to enable the organization to run its helpline remotely during the COVID pandemic, ensuring its phone, web chat, text and email services are operating efficiently during this time of increased demand.

ASIA/EUROPE/LATIN AMERICA - Online films celebrating the power of the human spirit to persevere through the coronavirus pandemic. “For Everyone” (or “Por Todos”), and “To the Human Race, are shared digitally in markets.

NETHERLANDS – Supporting the Red Cross with a $400,000 grant from The Coca‑Cola Foundation to purchase protective equipment, such as gloves and masks, for volunteers transporting patients to and from hospitals, and to buy needed supplies like medical tents, thermometers, stretchers, phones and headsets.

FIJI – Delivering 25,000 liters of hand sanitizer produced by Paradise Beverages to hospitals, medical centers, and villages via the Coca‑Cola Amatil fleet.

SPAIN – Donating beverages to government authorities, industry groups and nonprofits like #Food4HeroesMadrid, launched by the owner of the Grosso Napoletano hotel and supported by local restaurants coming together to feed health workers at Madrid hospitals.

MAURITIUS – Donating food to families in villages adversely impacted by the pandemic through surprise deliveries organized through #CokeCARES, a network of Coca‑Cola employee volunteers committed to community service.

BRAZIL – Established the “We Are In This Together Fund” to benefit some of the country’s most vulnerable communities, including the National Association of Waste Pickers and the Solidarity Campaign for Waste Pickers. Financial aid will help these workers, many of whom are alumni of the Coca‑Cola Brazil Institute’s Coletivo training program, stay at home during the crisis.

CONGO REPUBLIC – Coca‑Cola Bottler Les Brasseries du Congo (BRASCO) is using its technical expertise to help curb the coronavirus spread by producing 15,000 bottles of urgently needed hand sanitizers at its Pointe Noire and Brazzaville facilities. The sanitizer will be donated to hospitals, frontline workers and orphanages.

BULGARIA – Donating nearly 250 prepaid outdoor advertising assets to the Bulgarian Red Cross to promote COVID-19 prevention messages and the organization’s fundraising campaign, in line with Coke’s global "We're in This Together" theme.

UNITED KINGDOM – Supporting FareShare (the UK’s biggest food redistribution charity) to provide the equivalent of nearly 2 million healthy meals and 1 million drinks to vulnerable people via its network of 11,000+ charities and community groups, as well as scale up the emergency response to safely deliver meals to those in need.

UNITED KINGDOM, Cornwall – Partnering with local health officials to use a Costa Coffee drive-through to administer finger-prick blood tests so people who need regular checkups can still get them while social distancing regulations are in place. A local rugby team is helping guide traffic at the clinic.

LATIN AMERICA – Collaborating with governments to promote COVID-19 safety messages and prevention tips via social and digital channels using health experts as spokespersons in Colombia, Costa Rica, El Salvador, Guatemala, Panama Ecuador, Nicaragua and the Bahamas. Delivery trucks bring the messaging to local communities, boosting reach to 24 million people.

RUSSIA – Producing face masks using Coca‑Cola Hellenic’s 3D-printing capability for volunteers distributing food and drinks to vulnerable communities. The shields can be printed on demand and custom-fitted, reducing delivery times. “The COVID-19 outbreak may set the stage for a greater use of 3D-printed kits in the future,” says Zacharias Zachariadis, country manager.

AUSTRIA – Sharing messages of hope via the #miteinanddaheim podcast series hosted by well-known Austrian presenter and eternal optimist, Philipp Pertl. Episodes provide positive perspectives on the coronavirus situation, like having more family time, opportunities to read, tips on dealing with self-isolation and interviews with leaders from Red Cross and other partners.

USA – Swire Coca‑Cola in Arizona and Coca‑Cola Bottling Co. Durango in New Mexico mobilized to provide three truckloads of DASANI water to the Navajo Nation. Serving the region, which has been significantly impacted by COVID-19, can be difficult logistically because of its size and people not living in concentrated areas. Deliveries were coordinated with state governors’ offices.

CHILE – Delivered 10,000 liters of beverages to Hogar de Cristo nursing homes and foundations serving Chilean seniors, with support from Coca‑Cola Andina, via the National Service for the Elderly. Effort benefited 1,500 people.

GREECE – Funded three fully-equipped intensive care units, 12,000 COVID-19 tests and three hospital respirators via a collaboration between Coca‑Cola Hellas, Coca‑Cola Tria Epsilon and nonprofit Bodossaki Foundation, with support from The Coca‑Cola Foundation. The team also supports "Help at Home Plus" program in Athens, which delivers essential goods and offers psychological support to the elderly.

GLOBAL – Supporting the “One World: Together At Home”, global special organized by Global Citizen in collaboration with the World Health Organization to support the fight against the COVID-19 pandemic. Partnering to support the COVID-19 Solidarity Response Fund to equip front line healthcare workers with vital equipment and support local charities.

ITALY – Partnering with singer Cesare Cremonini to raise funds for Italian Red Cross to purchase ambulances and other critical medical equipment. Crowdfunding campaign launched with short film showing Italians singing Cesare’s hit “Un giorno migliore” (“A Better Day”) on their balconies.

MEXICO – $1 million donation to Mexican Red Cross to support national community prevention campaign. Powered by 47,000+ volunteers sharing safety and hygiene tips. Funds distribution of critical medical supplies to protect healthcare providers and patients.

BRAZIL – Coke packaging shares COVID-19 prevention tips with Brazilians. Labels include basic safety information and a QR code linking to full safety guidelines on Ministry of Health website. Program expected to reach 40+ million Brazilian homes.

UNITED KINGDOM – Costa Coffee gives National Health Service (NHS) workers a well-deserved coffee break. 250,000+ free hot drinks donated in initial days of the outbreak. Thousands of Costa Coffee cans being delivered to hospitals.

SWITZERLAND – Truckloads of beverages have been delivered to 16 Swiss hospitals and military bases. Coca‑Cola HBC rebranded trucks to display a message of solidarity: “Dank an alle Heldinnen und Helden. #mitenand” (“Thanks to all our heroines and heroes. #together”).

SOUTHERN & EAST AFRICA – Marketing spend redirected to share WHO-endorsed public health and safety messages on Coca‑Cola labels, truck backs, billboards, TV and radio ads and retail signage.

USA & CANADA – The Coca‑Cola Foundation awarded $13.5 million in grants to five organizations providing relief to first responders and economically disadvantaged communities in Atlanta and across North America.

CZECH REPUBLIC – Series of virtual concerts generated 600,000+ views in three days. Artists including Pokáč, Ewa Farna and Mirai live-streamed performances from Prague on local Coca‑Cola Facebook, Instagram and YouTube channels.

TANZANIA & ETHIOPIA – Coca‑Cola Beverages Africa set up foot-operated community handwashing stations at bus and train stations and outside bottling plants with donated water and soap.

PHILIPPINES – Paused advertising as of March 20 for all brands, redirecting $4.2 million in committed media and marketing budgets to provision protective equipment (PPE) and beverages for health workers, deliver food to vulnerable families, and support small retailers in affected communities.

USA – Debuted a video montage of employees thanking essential healthcare workers and emergency responders on the Coca‑Cola Times Square digital billboard on April 14. Short clip will run at the same time each night, joining the like-clockwork chorus of cheers from New Yorkers.

LATIN AMERICA – Partnering with peer companies, local governments and industry associations to launch the “My Safe Store” campaign to help small grocers and shopkeepers in Ecuador, Colombia and Dominican Republic continue to operate safely during the pandemic. Content shared via WhatsApp, voice memos and texts.

USA – Contributed $100,000 to Frontline Foods, a grassroots organization supplying frontline medical workers with fresh, healthy meals from local restaurants through donations. Additionally, fairlife employees are volunteering to support the startup’s ordering, delivery and payment coordination efforts.

AUSTRIA – Leveraging the #miteinand messaging (“#together”) – created in 2019 to celebrate 90 years of Coca‑Cola in the country and promote a message of togetherness – to support hotel, restaurant and event management industries via a €100,000 fund (Coca‑Cola Austria and Coca‑Cola HBC Austria) supplemented by €66,000 contribution from The Austrian Chamber of Commerce.