1 - 12 of 154 Results
01-Jan-2024
01-Jan-2024
adidas reveals Velocade: a new hybrid indoor cycling shoe providing performance and versatility on and off the bike
Velocade is an indoor cycling performance shoe with a versatile design to provide off-bike walkability and style  The shoe features a ‘hidden’ space for a two-bolt cleat and an adapted midsole plate to provide a mix of stiffness on the bike and flexibility when walking Velocade is available in Crystal Jade, Carbon Black and Grey White colourways for €150 at adidas.com/cycling-shoes Today adidas introduces Velocade; a new indoor cycling shoe that combines the performance of a two-bolt cleat...
01-Dec-2023
01-Dec-2023
adidas Introduces New Super-Foam for Everyday Runners with the Revamped Supernova Franchise
Designed to re-define the standards of comfort, new features include a fully redesigned upper, a super-foam Dreamstrike+ midsole and Support Rod System to deliver maximum comfort and cushioning adidas study looking into the needs and demands of the everyday runner highlights comfort as one of the top priorities when selecting a running shoe SUPERNOVA RISE is available globally to purchase from December 1, 2023, exclusively via selected retail partners, with the introduction of SUPERNOVA...
01-Nov-2023
01-Nov-2023
Bugatti and adidas Create Limited Edition Football Boot Crafted for Maximum Speed and Style
The X Crazyfast Bugatti boots can only be purchased via an auction on the adidas Collect Web 3 platform, https://www.adidas.com/us/soccer taking place between November 8-11, with only 99 pairs available worldwide Bugatti and adidas have come together to create a stunning, limited edition football boot: the adidas X Crazyfast Bugatti. Produced in a limited run of just 99 pairs, the new boots are engineered for speed and lightness, finished with a number of bespoke Bugatti design flourishes....
02-Oct-2023
02-Oct-2023
New Ultimate365 TOUR Range Battles the Cold to Help Extend Season
Range introduces a new era for lightweight warmth featuring adidas’ Frostguard technology Designs focus on providing ultimate protection from the wind, rain and cold so that golfers can play in all conditions  adidas is focused on helping golfers battle the elements they may face on the course as the seasons start to turn. Today, adidas is introducing sporty, lightweight and premium apparel designs for men and women as part of the fall/winter Ultimate365 TOUR range that are specifically...
14-Sep-2023
14-Sep-2023
adidas Launches Adizero Adios Pro Evo 1 – The Future of Racing. At its Lightest*
Today, adidas unveils the 138g ADIZERO Adios Pro Evo 1, its lightest ever innovation-packed racing shoe. With lighter footwear comes the opportunity for greater speed. The revolutionary road-racer is the lightest racing shoe within the adidas running footwear range* - 40% lighter than any other racing supershoe it has ever created. Lighter than ever and packed with the latest technology, the industry-defining shoe is optimized to improve running economy and provide runners with greater...
18-Aug-2023
18-Aug-2023
adidas and Arsenal Reimagine a Cult Classic with the Launch of Third Kit for 2023/24 Season
The new shirt reinvents an icon from the 80s - the 82/83 away shirt - with performance technologies for today’s athlete. The cannon crest and Henley crew neck of the original are given a minimalist, modern twist. Available from August 18th via adidas stores, Arsenal Direct, Arsenal stores, selected retail stores, and online at adidas.co.uk/arsenal. Today, adidas and Arsenal unveil the new third kit for the 2023/24 season, celebrating a retro style from the 1980’s. Sporting a mineral green...
10-Aug-2023
10-Aug-2023
adidas and Real Madrid Celebrate Iconic Crest and Hallowed Nights with Bold New Third Kit
The bold black colourway – a nod to iconic performances – is updated with shocks of yellow in honour of the crown that features on the club’s crest This season’s third kit is designed at the intersection of streetwear aesthetic and innovative performance technologies Available from August 10th via adidas stores, Real Madrid stores, wholesalers and online at adidas Real Madrid kits Herzogenaurach, August 10, 2023 – Today, adidas unveils the Real Madrid third kit for the 2023/24 season, that...
20-Jul-2023
20-Jul-2023
adidas Introduces SWITCH FWD – Fuelled by Forward Motion Technology, Designed for a Smooth Running Experience
SWITCH FWD uses voids in its EVA midsole to transfer weight into forward motion for a fresh running experience for athletes of all levels Intentionally positioned windows feature throughout the engineered mesh upper to provide enhanced breathability  From 27th July, SWITCH FWD will be available to buy globally via the adidas app, online, in stores and select retailers adidas today reveals SWITCH FWD, as it continues its commitment to unwavering innovation in the pursuit of only the best for...
10-Jul-2023
10-Jul-2023
adidas and Juventus Reveal New Away Kit for 2023/24 Season, Inspired by the Monte Rosa
Today, adidas unveils the new Juventus away kit for the 2023/24 season, inspired by the Monte Rosa that towers over Turin. Predominantly white – a design change from previous years – the fresh new look boasts a captivating aesthetic, reflecting the iconic snow-covered glacial peaks of the Italian Alps. Ascending its crisp white base, grey hoops and the iconic Juventus pink display a craggy texture, mirroring the rocky face of the Monte Rosa that punctuates the city skyline.  The on-field...
27-Jun-2023
27-Jun-2023
adidas and Manchester United Launch New 2023/24 Season Home Kit
Today, adidas unveil the new Manchester United home jersey for the 2023/24 season, inspired by the industrial heritage of Manchester. Embodying the spirit of Manchester, the new-look kit features a design that features the iconic red rose in a geometric pattern, inspired by the bridge between Manchester and Salford that was built during the industrial revolution. The bridge over the river Irwell is an enduring symbol of the deep connection Mancunians have with the city’s industrial legacy....
20-Jun-2023
20-Jun-2023
adidas Unveils Most Complete and Technical Kit Bag for Women Ahead of the FIFA Women’s World Cup 2023™
Today, adidas presents its biggest ever women’s football kit bag, working with athletes to deliver a series of women’s specific innovations, a catalogue of firsts, along with a roster of ten federations at the upcoming Women´s World Cup 2023. From sport bra engineering to in-kit period support, adidas has partnered with experts in the field to deliver best in class product solutions and services to support its players through every jump, tackle, pass and strike this summer. Breasts can...
01-Jun-2023
01-Jun-2023
adidas Introduces ZG23 Vent Footwear and Ultimate365 Apparel Built to Handle the Heat
Product range includes new Ultimate365 TOUR HEAT.RDY Polo for both men and women designed with technologies to keep golfers cool and dry in extreme heat New ZG23 Vent footwear model introduces breathable performance to the ZG23 range As summer approaches and weather heats up, golfers are once again chasing daylight to maximize their time out on the course. Today, adidas is introducing new Ultimate365 apparel and ZG23 Vent footwear specifically designed with materials to help golfers play...
