Yassine joined Mars Catalyst in 2006 after a career in business analytics in the finance and automotive industries. For 7 years, he spearheaded Mars’ Evidence-Based Marketing program, before turning to research in Business Model Innovation.
Since 2014, he has been developing and deploying the Economics of Mutuality operating model to help businesses bring purpose to life — from Ecosystem Mapping to Intervention Design, to Metrics.
Yassine is from Morocco. He graduated from a French engineering school (Ecole des Mines de Paris) in 2000. He has a passion for technology and education (and has contributed as a volunteer to the French translation of KhanAcademy.org)