Evaluating the Efficacy of Engagement Journalism in Local News: An Ethnographic Study of the Dallas Morning News

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The Dallas Morning News is a leader in using engagement journalism to increase and retain digital subscribers. This ethnography examined the efficacy of the engagement journalism work by the News in rebuilding trust and forming relationships with its audience. This research is exceptionally timely as more newsrooms are erecting paywalls to their content and asking their audiences to offer monetary support in exchange for greater access and engagement by journalists. This work is examined through two mass communications theories: functionalism, which says a society can be viewed like an ecosystem as a "system in balance" consisting of complex sets of … continued below

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vi, 82 pages

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Wise, Hannah Marie May 2019.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by the UNT Libraries to the UNT Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 1073 times. More information about this thesis can be viewed below.

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  • Wise, Hannah Marie

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The Dallas Morning News is a leader in using engagement journalism to increase and retain digital subscribers. This ethnography examined the efficacy of the engagement journalism work by the News in rebuilding trust and forming relationships with its audience. This research is exceptionally timely as more newsrooms are erecting paywalls to their content and asking their audiences to offer monetary support in exchange for greater access and engagement by journalists. This work is examined through two mass communications theories: functionalism, which says a society can be viewed like an ecosystem as a "system in balance" consisting of complex sets of interrelated activities, each of which supports the others in maintaining the system as a whole; and the dual responsibility model, which says that companies should operate in the best interests of all in the community who depend on them, not only those who benefit financially. Additionally, the work is considered from a human-interaction design standpoint to evaluate whether the News has created affordances that enable the journalists and the readers to communicate, and whether the journalists are effectively practicing service design when publishing news and information for the audience.

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vi, 82 pages

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  • May 2019

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  • June 9, 2019, 9:09 p.m.

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  • July 15, 2021, 11:41 a.m.

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Thumbnail image of item number 1 in: 'Evaluating the Efficacy of Engagement Journalism in Local News: An Ethnographic Study of the Dallas Morning News'.
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Wise, Hannah Marie. Evaluating the Efficacy of Engagement Journalism in Local News: An Ethnographic Study of the Dallas Morning News, thesis, May 2019; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc1505148/: accessed April 26, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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